在线视频营销策略中英文外文文献翻译.docVIP

本科毕业设计（论文） 中英文对照翻译 (此文档为word格式,下载后您可任意修改编辑!) 文献出处:Trim G. The research of online video marketing strategy [J]. Qualitative Market Research, 2016, 5(9):31-41. 原文 The research of online video marketing strategy Trim G Abstract Internet technology is continuously expanding, online video sites not only rely on the buy the copyright of video show a coincidence, but the business extended to the industrial chain upstream, try homemade drama. From the phase coincidence with advertiser’s cooperation way, independence can be produced by now. In the process of trial and error, homemade drama gradually clear and mature business model which is worth in-depth study. Existing literature on homemade drama study is less, and more from the perspectives of communication or a single aspect, such as content, marketing, profit, etc. Considering the homemade play more market-oriented development background and product properties, so it is necessary from the perspective of marketing, collect the latest data, according to the 4p theory, the comprehensive analysis of homemade drama. Keywords: online video; marketing; strategy 1 Introduction Online video sites homemade drama and hereinafter referred to as homemade drama, is made by independent online video sites self-built team or joint production and professional film and television drama, according to the age of the Internet audience thinking, for users to customize ciao capacitors, exclusive network TV broadcast, conform to the brand style. It is different from the general network, homemade drama produced by online video sites their capital contribution, in house alone, completely owns the copyright, etc., for secondary development, such as games, film adaptation, peripheral product development, etc. The development of homemade drama has experienced two stages. The first stage is the exploration phase, from 2009 to 2011.During this period, online video sites are trying to make network skits, more is actively seeking a new way of adver