Gbifok英语四级快速阅读练习.docVIP

生命中，不断地有人离开或进入。于是，看见的，看不见的；记住的，遗忘了。生命中，不断地有得到和失落。于是，看不见的，看见了；遗忘的，记住了。然而，看不见的，是不是就等于不存在？记住的，是不是永远不会消失？ ±???óéichzzs07581±?× ±???óéchensong08081±?× doc??μμ?é?ü?úWAP???ˉààì??é2????￡?¨òé?úó??è????TXT￡??ò?????′???tμ?±??ú2é?′?￡ Passage 1 Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A), B), C)and D). For questions 8-10, complete the sentences with the information given in the passage. Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it. Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(??óD12í?ì?μ?μ?) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, an