Microsoft Advertising – A Unique opportunity for K.pptVIP

Thank You ! Alexandra Bor alexbor@ Michael De Coster mdecost@ Moved image to do cropping * * * * * * * * * Alexandra Bor Michael De Coster website: advertising.microsoft.be Microsoft Advertising – A Unique opportunity for KMO’s Microsoft Advertising: Who are we? What do we offer? Microsoft Advertising – Who Are We Microsoft Advertising is a business to business brand representing the entire portfolio of our extended media and consumers touch-points backed up by advanced technology solutions Email Solutions Digital Lifestyle * So... Our offer: we drive digital customer engagement and enable advertisers to connect to these customers; * Customer Benefit Proof Points Insight Microsoft Advertising undertakes research to understand media in thorough insightful ways : MTV, Context Matters and Social Networking Performance - REACH : 68% of all European adults online can be reached via Microsoft’s web properties services on a monthly basis. (Source: comScore Media Metrix Ave Monthly Q1/08) TECHNOLOGY : The acquisition and integration of Aquantive assets enables Microsoft Advertising to buy and sell digital ads anywhere, at anytime, touching consumers across their daily lives.” Expertise Sales Training Experienced staff Consultative approach Microsoft Advertising – Our Mission “Enable deeper relationships between people and what matters most to them” “Windows Live enables people to share and connect with the people and communities they care about” “msn.be is the destination site for news and entertainment. It’s engaging and I can make it mine” Our Portfolio in a Nutshell 4.200.000 Regular Visitors / month* (60% NL) 554.000 Unique Visitors/day* Balance Women/Men = 50/50 * Source: CIM Metriweb Dec. 2007 Profile % Male 50 Female 50 12 - 17 years 16 18 - 24 years 17 25 - 29 years 11 30 - 34 years 10 35 - 39 years 10 40 - 44 years 10 45 - 49 years 9 50 - 54 years 8 55 - 59 years 5 60 - 64 years 3 65+ years 2 Clients come to MSN to stay current on News and Entert