电子商务论文“婚恋类网站电子商务模式研究”.docVIP

2008届毕业生 毕业论文 题 目: 婚恋类网站电子商务模式研究 2008年6月6日 摘 要 近些年，网络婚恋服务异军突起，婚恋网站雨后春笋般地涌现。网络婚恋服务也成为互联网产业一个新的投资热点。亿友网获得2000万美元的注资，碰碰网和嫁我网获得软银亚洲1250万美元的风险投资，百合网、世纪佳缘、珍爱网也纷纷成功融资。n the E-commerce Mode of Marriage Websites Abstract In recent years, network services for Marriage have been developing rapidly, marriage websites have been mushrooming. Internet services for marriage have also become a new hot spot for investment. Y access to 20 million U.S. dollars investment, and have got Softbank Asia 12.5 million U.S. dollars of risk investment,,, have successfully financed too. At present, the e-commerce modes of marriage websites have not yet been fully in shape, are being actively explored. In this paper, some leading websites in internet services industry for marriage have been compared, thereby designing and establishing a e-commerce framework for marriage websites. The article analyzes the internet services industry for marriage’s market strategic environment, and then analyzes the choice of e-commerce mode according to this. I will have a detailed analysis and study on e-commerce mode from the business mode, the management mode, the mode of technology, capital and management modes, as the typical case, and then provide some advices on the mode of marriage e-commerce sites’ innovation and optimization. Keywords Marriage Dating Network E-commerce Mode Social Networking Software 目 次 1 引言 1 1.1 选题背景 1 1.2 研究的目的和意义 1 1.3 文献综述 2 1.4 研究的方法和内容 3 2 网络婚恋服务行业特性分析 4 2.1 成长性 4 2.2 严肃性 4 2.3 专业性 4 2.4 安全性 5 3 网络婚恋服务市场环境分析 5 3.1 宏观环境 5 3.2 行业环境 7 3.3 主要企业 8 4 婚恋类网站电子商务模式分析 9 4.1 商业模式 9 4.2 经营模式 12 4.3 管理模式 14 4.4 技术模式 16 4.5 资本模式 18 5 婚恋类网站电子商务模式创新策略 19 5.1 深化市场细分 19 5.2 加强产品研发 19 5.3 拓伸产业链条 20 结 论 21 致 谢 22 参 考 文 献 23 1 引言 1.1 选题背景 近些年，网络婚恋服务异军突起，婚恋网站雨后春笋般地涌现。亿友网获得2000万美元的注资，碰碰网和嫁我网获得软银亚洲1250万美元的风险投资，百合网、世纪佳缘、珍爱网也纷纷成功融资。百合网、嫁我网、世纪佳缘等各大婚恋网站，在信息产业部信息化推进司、公安部全国公民身份号码查询服务中心、中国互联网协会的支持和指导下，共同发起成立了“诚信交友服务联盟”，提升整个网络婚恋服务的诚信度，也标志着网络婚恋产业真正走向成熟。电子商