DETECON-2006中国电信执行的3G培训讲习班-扫描的移动虚拟网络运营商的机遇.pptVIP

* Executive 3G Training Workshop Scanning the MVNO Opportunity Business Model versus Reality Riadh Marrakchi Bonn, 9/7/2006 Member of SCANNINGTHEMVNOOPPORTUNITY.PPT 2. 3. 5. 6. Content 1. 4. Introduction MVNO Definition Business Model Market Reality Differentiation Pools Recommendations Page 1 SCANNINGTHEMVNOOPPORTUNITY.PPT 1 2 3 4 Introduction Key Questions to be Answered Objective of the presentation is to provide suitable answers to predefined key questions. Key Questions What is an MVNO? Which boundaries shall be considered within the mobile Telco value chain? What is the essence of the business model? How do you to target a market and design a competitive strategy? What is the reality on the MVNO global market? What are the lessons learned from respective success stories and pitfalls? What are the recommendations for different players? What are the leads for business growth and service differentiation? Page 2 SCANNINGTHEMVNOOPPORTUNITY.PPT 2. Content MVNO Defintion Page 3 SCANNINGTHEMVNOOPPORTUNITY.PPT ? ? ? ? MVNO Definition The Gray Zone An MVNO does not own a mobile spectrum license but sells mobile services under its own brand name, network code and SIM cards using a licensed mobile radio network. Clarification However, this broad definition is not always applicable to all MVNO business models deployed in diverse countries with different regulatory systems. The first approach focuses on players which simply repackage network operator’s services and issue their own SIM cards by relying almost on the host’s facilities with a little product differentiation. While the second approach consists of providers which have and operate their own core network infrastructure including switching, home location register, billing, customer care, value added services platforms and intelligent network systems. In essence, most MVNOs fall somewhere between this Gray zone according to their technological implementation choices, market strate