浅析橱窗展示对服装品牌重要性.PDFVIP

黄石理工学院2008 屆优秀毕业设计(论文)摘要汇编 浅析橱窗展示对服装品牌的重要性 教 学 院：艺术学院 学生姓名：杨红 专业班级：服装设计专业05 （二）班 指导教师：王大明 副教授 摘要：近百年来我国服装产业的发展，经过蒙昧坎坷与艰难终于走到了如今的“品牌工程”的路标前。“品牌消 费”已经成为当今时尚的潮流，而橱窗的商业密码就是引导消费、促进销售，创造市场、提高市场竞争力，展示最 佳的商品形象和品牌文化的窗口。 橱窗展示设计是服饰商场各项陈列中最为突出的重头戏，它已经成为商场形象的重要组成部分，是树立服装企 业品牌形象的视觉窗口。如果卖场的整体形象是人的五官，橱窗展示则是那双能够显示心灵的眼睛。一个让人赏心 悦目，并激发想象力的橱窗作品不但能吸引行人的目光，还能吸引原本没有购买欲望的行人成为商场的顾客。 本文主要通过对橱窗展示对服装品牌的重要性的研究来引起服装行业橱窗展示作用的认识，引起更多企业对服 装橱窗展示的重视。 关键词：橱窗展示设计；品牌竞争力；展示品牌；引领消费； Gallery of the importance of the clothing brand Abstract ：As China The past century the development of Chinas garment industry, through rough and difficult ignorance, and finally reached the now the brand project before the road signs, brand consumption has become the fashion trend, and the password window is to guide the commercial consumption, and promote sales to create markets, increase market competitiveness, show the best image and brand of cultural goods. Gallery Shopping Center, Fashion design is the most prominent display in major, it has become a shopping center an important part of the image, is to establish brand clothing enterprises visual window. If the store is the overall image of the facial features, Gallery is a pair of eyes can show the soul. A pleasure to look at people and inspire the imagination works not only the window to attract the attention of pedestrians, but also did not buy the desire to attract the pedestrians as a shopping mall customers. In this paper, through the window to display the importance of brand of clothing to promote the study of the entire apparel industry sales and development, and lead to more business-to-window display of clothing attention. Key words： Gallery design ； brand competitiveness ；demonstrate brand ； lead