凤凰古城门票新政策对其旅游形象影响的比较分析.docVIP

毕 业 论 文 学生姓名： 学 号： 学 院： 专业年级： 题 目：指导教师： 评阅教师： 　　 　 年月 COMPARATIVE ANALYSIS OF THE IMPACTS OF ANCIENT TOWN FENGHUANG’S NEW TICKETS POLICY ON ITS TOURISM IMAGE BASED ON INTERNET TEXT CONTENT Abstract. Collecting tourists’ evaluation and experience of tourism destination image from the web text by data mining tools of acquiring the evaluation and experience of the perceived tourism destination image has become an important way to study tourism image. This article is based on ancient town Fenghuang, we discuss the impacts of the city’s new tickets policy on its tourism image. After thinking about the network text data collected, we think the content is some “social dialogue” substantially, so we use the symbolic interaction theory. First, we use the content analysis, regard the main factors: sight, surroundings, catering, accommodation,, traffic, sight-seeing, shopping as evaluation of the ancient town Fenghuang image attributes, and construct the content analysis categories; Secondly, use the comparative analysis, make sample of the text data of online consumers opinion platform and microblog published by tourists about Fenghuang before and after the new tickets policy, use the ROST Content Mining software to extract the high-frequency words displaying characteristics of Fenghuang’s image attributes for understanding the content and theme of it tourism image before and after the policy, in order to explore the change of tourists’ perception of tourism image, and perfect the tourism image research methods of serving wed text as data source. Keywords: Web text; Tourism image; Symbolic interaction theory; Ancient town Fenghuan 目 录 １ 引言 2 1．1 研究背景 2 1．2 研究目的 3 2 文献综述 3 2．1 旅游形象研究综述 3 2.1.1 国外的旅游形象研究综述 3 2.1.2国内的旅游形象研究综述 4 2．2 基于网络文本分析的旅游区形象研究综述 5 3 理论基础 6 3．1 旅游形象 6 3．2 象征性互动理论 6 4 研究设计 7 4．1 研究思路 7 4．2 研究方法 9 4.2.1 研究地的选择 9 4.2.2 研究样本的选取与处理 9 4.2.3 比较分析法 10 4.2.4 内容分析法 10 4.2.5 Rost Content Mining S