电子商务毕业论文-论网络营销与传统营销的整合.docVIP

电子商务毕业论文论网络营销与传统营销的整合 【摘要】 网络技术作为新时期信息技术发展的核心，正推动着电子商务的蓬勃发展，带动了企业运作模式的彻底变革。如何有效利用互联网络进行交互式营销，并使之与传统营销实现整合，成为企业在这场变革中所面临的首要课题。尽管网络企业和传统企业同样需要网络营销，但由于在经营环境上的差异，网络营销的方法也有一定差别。相对来说，传统企业的网络营销方式简单一些，一些电子商务公司特有的营销手段在传统企业中可能并不适用。对于传统企业来说，彻底的网络化还需要一个过程，网络营销是一种辅助性的营销策略，也是一个全新的领域，建立网站、网址推广、利用网站宣传自己的产品和服务等等，都是网络营销的内容，网站为人们提供了一个了解企业的窗口，在初级阶段，网站的形象与企业形象之间可能并不完全一致，因为在企业网站建立之前，企业的供应商、合作伙伴、顾客等对于公司已经有了一定的认识，企业的品牌形象在建立企业网站之前就已经确立了。所以传统营销和网络营销如果能撑和的话会发挥出他的价值。本文将着重讨论网络营销如何与实现传统营销的整合。 　　【关键词】网络营销 传统营销 营销组合 Abstract: New information technology, network technology as the core of development, is pushing forward the rapid development of e-commerce to drive the business mode of operation of revolutionary. How to effectively use the Internet for interactive marketing, and to integrate with traditional marketing, a business in the face of this change in the first issue. Although the network companies and traditional companies also need network marketing, but because of the difference in the operating environment, network marketing approach has some differences. In comparison, traditional network marketing business simpler, some unique marketing e-commerce companies in traditional businesses may not apply. For traditional companies, the complete network also requires a process of network marketing is a complementary marketing strategies, but also a whole new field, set up website to promote the use of websites promote their products and services, etc. are the contents of network marketing, the website for people to understand the business offers a window, in the initial stage, the site between the image and corporate image may not be exactly the same as in the corporate Web site established, business suppliers, partners , and customers the company already has some understanding of corporate brand image before the establishment of corporate website has been established. Therefore, if the traditional marketing and network marketing can sustain and then will play out his value. This article will