东航直营体验店完整版.pptVIP

整体构思 相关功能与业务 广告宣传 价值 店面设计 内部布局 店面设计特点：简单，大方 相关元素：东航企业的核心价值 凌燕标志 内部布局： 大厅 模拟客舱 数据化体验 人性化服务 粉丝互动 体验店的价值 微接触 视觉震撼 人性化 归属感 媒介 了解文化 形象宣传 广告宣传 初期 中后期 初期 纸质媒体（报纸、杂志） 电视媒体 户外广告 网络广告 微信平台（东航自身媒体） 微博 客户端（东航移动E） 东航自身媒体 《东方航空》杂志 《东方航空报》 机上座椅头片 机上小桌板 登机牌 机票套 水杯 飞机机身 小组成员： Originality Design 创意·设计 中国东方航空公司 * Initiative advertisement appreciate 品质生活·舒适时光 Quality Of Life · Comfort Time Fly Through 3-D transition effect and pictures (Basic) To reproduce the picture effects on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 5.33” and the width is set to 8”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes. Under Picture Tools, on the Format tab, in the Picture Styles group, click Rotated White. To reproduce the shape effects on this slide, do the following: On the Home tab, in the Drawing group, click Shapes, and then under Block Arrows, click Left-Right Arrow (first row). On the slide, drag to draw a left-right arrow. Select the left-right arrow. Under Drawing Tools, on the Format tab, in the Size group, enter 0.45” in the Height box and 3.65” in the Width box. Also on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, in the Fill pane, click Gradient fill, and then do the following: In the Type list, select