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business review 案例分析dont try this offshore
HBR CASE S TUDY AND C OMMENTARY
Are Brady’s worst Don’t Try This
fears justified?
Offshore
Four commentators offer
expert advice.
by Stephen Brown
•
Reprint R0809A
The ultrasophisticated consultants at Serendipity Associates are sure
their creative genius is safe from low-cost rivals. But is it?
HBR CASE S TUDY
Don’t Try This Offshore
by Stephen Brown
.
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E EEEEEeeeeeeeee. The braking Boeing had salesman to his back teeth and well accus-
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S barely ceased its banshee wail before Barton tomed to serious incisor action, but even he
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S Brady’s cell phone piped up. “Viva Las Vegas”— had his limits.
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I the king of ring tones—belted out of its tiny “Hey,” he said. “We just touched down. Good
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L speaker just as the flight attendant announced to be home.”
A
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N
O their arrival at Las Vegas’s McCarran Interna- “Anything interesting in Nuremberg?”
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