business review 案例分析go global or no.pdfVIP

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business review 案例分析go global or no

HBR CAS E S T UD Y AN D C OM M EN T ARY Should DataClear go Go Global—or No? global? Four commentators offer expert advice. by Walter Kuemmerle • Reprint R0106A For two years, DataClear has had the data analysis market to itself. But now a British upstart is nipping at its heels. Should DataClear continue to focus on its strong domestic prospects or expand overseas to head off the nascent international threat? HBR CAS E S T UD Y Go Global—or No? by Walter Kuemmerle . D E “Why aren’t they biting?” wondered Greg looking like 2000 sales could easily reach $5.3 V R E S McNally as he laid down another perfectly exe- million. At the all-staff meeting on the Friday E R S cuted cast. He was fly-fishing in the most before the off-site, Greg had announced the T H G I beautiful spot he had ever seen, on the Alta in company’s success in recruiting two more great R L L Norway—reputedly the home of Sca

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