国际商务函电Chapter 13 Agency.pptVIP

Chapter 13 Agency 代理 13.1 Introduction 13.2 Specimen Letters 13.3 Notes to the Specimen Letters 13.4 Focal Words Useful Expressions 13.5 Useful Sentences 13.6 Skill Training Exercises 13.1 Introduction (简介) 在国际贸易中，除厂由买卖双方直接逐笔洽谈达成交易外，常常为厂开拓业务和简化逐笔谈判业务的繁琐步骤，可以根据业务需要在一些国家和地区选择可靠的客户建立代理关系(Agency Relation)，委托代理商在指定地区和一定期限内享受代购代销指定商品的权利。 代理关系的建立，双方的权利与义务，是根据双方签订的代理协调来确立的。在这种关系下，被称为委托人的一方，授权(Authorize)给被称为代理人(Agent)的另一方，由后者代表前者与第三者订立合同或者从事其他商业行为。委托人对代理方按其经营金额，以佣金(Commission)的形式支付酬金。根据委托人给予代理人的不同权利，代理人可分为独家代理( Sole Agent or Exclusive Agent)、一般代理(Agent)和总代理(General Agent)。 返 回 13.2 Specimen Letters (样函) Specimen Letters 1: Apply .for agency 下一页 13.2 Specimen Letters (样函) Dear Sirs， For the past five years we have been selling your TCL Trump High-Definition Television Sets to wholesalers and large dealers in all pails of Pakistan and our clients are very much satisfied with your products. The styles and colors are very much to the taste of our market. We have built up a considerable number of well-established connections with excellent business results. As we understand that you have no agent in Pakistan，we would like to offer our services. 下一页 上一页 13.2 Specimen Letters (样函) For your reference，we would propose a sale agency agreement for a duration of 50, 000，60, 000 and 70, 000 pieces for the first second and Third year respectively. On all sales, we are entitled to receive a commission of 15 %. During the validity of the agency agreement, we shall not handle any other foreign products of the same line and competitive types. The area to be covered by the agency agreement is confined In Pakistan. If you agree to grant us the sole agency we will devote full attention to the development of your products on the Pakistan market and will go info the matter further. We look forward to receiving your favorable reply. 下一页 上一页 13.2 Specimen Letters (样函) Specimen Letters 2: Decline the agency licatinn 下一页 上一页