英语公众演讲技巧Public Speaking Skills - How To Persuade People.docVIP

Public Speaking Skills - How To Persuade People Persuasion is the key to accomplishment, not only for politicians or stockbrokers（股票经纪人, but for everyone of us. In a job interview, you have to persuade your interviewers why they should hire you and not the other candidates. In a classroom presentation, you have to convince your classmates and professor to believe that what you are talking about is worth listening to, and your hard work deserves a good grade. In a workplace, you need to be able to pitch your ideas persuasively in order to prosper （繁荣，昌盛；成功in your career. If you look at highly successful people, you will see that they are not only hard workers and creative thinkers, but also great persuaders. In public speaking, it all comes down to this question: how can you win over your audience? And the answer is one word: CREDIBILITY. Imagine Bill Gates saying the following hypothetical sentences: Within ten years, all laptop computers will also be used as televisions. The televisions we use nowadays will turn into something completely old-fashioned. Now imagine Britney Spears saying the same thing. You would probably nod at Gates and shrug（耸肩） at Spears, right? You would choose to trust his judgment rather than hers because you know that he is a guru（领袖，专家)of the computer industry and she is not. This is called initial credibility, meaning the credibility that the speaker has even before he/she begins speaking. Initial credibility is a blissful（充满喜悦的 advantage for public speakers. If your audience already knows you are an expert in something and already trusts you, you wont have to try so hard to create credibility in your speech. But what if you are not really an expert in anything and your audience doesnt even know who you are? The answer is simple: you will have to build your credibility during your speech. How to Build Your Credibility 1. Advertise your competence - At the beginning of your presentation, tell your audience about your expertise on the speech