个音乐展示位置的内容分析在黄金时段的电视广告.docVIP

个音乐展示位置的内容分析在黄金时段的电视广告 音乐广告非常流行。您可以在一些商业广播电台听乐的广告。 This research analyzed 3,456 prime-time television commercials to not only quantify, but qualify the placement of music in advertising. Overall, 94 percent of the total advertisements (3,456) and 86 percent of the unique advertisements (715) contained some type of music. 这份研究分析了3456黄金时段的电视广告，不仅量，整体而言，百分之943456个案例当中）的总广告（百分之86的独特的广告（715）中的某些音乐类型。 Of the unique music advertisements, 14 percent contained popular music, 81 percent used needledrop, and 5 percent utilized jingles. 广告的独特音乐，流行音乐中百分之14，百分之81使用needledrop，利用广告歌曲和5个百分点。 Popular music (primarily pop and rock) was observed more often in automotive, audio/video, and food commercials than any other product category. 流行音乐（主要是流行音乐和摇滚），观察更经常在汽车，音频/视频，和产品种类比其他任何食品广告。 Popular music was more likely to be relevant to the narrative in the commercial than the product or service. 流行音乐更容易被相关的服务或商业叙事比产品。 This study facilitates future trending and encourages further investigation of the role of music in advertising effectiveness. 本研究有助于未来的趋势，并鼓励进一步调查广告效果的作用的音乐。 WHEN WATCHING TELEVISION, it is almost impossible not to be inundated by a profusion of popular 看电视时 ，几乎不可能不被淹没的一个流行泛滥 music in advertising. 音乐广告。 This research analyzed one week of prime-time television commercials from ABC, CBS, FOX, and NBC (N = 3,456) to determine not only the frequency with which popular 本研究分析了3,456）之一，哥伦比亚广播公司，福克斯，周黄金时段的电视广告，由美国广播公司和全国广播公司（每组确定不仅频率与流行 music is placed in commercials, but also, when employed, various aspects of the relationship between the advertised product and the type of music accompanying it. 音乐是摆在广告，但同时，当雇用音乐伴随它，各种方面的关系和广告产品的类型。 Centrally, then, this research examines how popular music is currently being used in prime-television commercials, and whether or not there are patterns for the inclusion of this music, especially with respect to how it may be contextualized. 中央，那么，本研究探讨如何流行音乐是目前正在使用的黄金电视广告，以及是否有音乐模式，这种语境列入的，特别是有关它如何可能。 In terms of contextualization, attention is pai