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Building with big data数据时代The data revolution is changing the landscape of business数据革命正在重塑商业格局?/bbs-attachment-aid-MzQ4ODJ8NTZkOGI2MGZ8MTMxNTk5NDMzN3wyMDcyMjc%3D.html071 Business - Schumpeter.mp3?(2.64 MB, 下载次数: 63)?May 26th 2011 | from the print editionIN A short story called “On Exactitude in Science”, Jorge Luis Borges described an empire in which cartographers became so obsessive that they produced a map as big as the empire itself. This was so cumbersome that future generations left it to disintegrate. (“[I]n the western deserts, tattered fragments of the map are still to be found, sheltering some occasional beast or beggar.”)?博尔赫斯在短篇故事《关于科学的精确性》中写道:帝国的制图者们如此偏执,以至于绘制了一幅与帝国面积同等大小的地图。这副地图毫无实用价值,帝国的后人们最终将其丢弃,任其腐烂。(“在西部的沙漠中,地图的碎片不时可见,有些已经变成了野兽和乞丐的庇护所。”)As usual, the reality of the digital age is outpacing fiction. Last year people stored enough data to fill 60,000 Libraries of Congress. The world’s 4 billion mobile-phone users (12% of whom own smartphones) have turned themselves into data-streams. YouTube claims to receive 24 hours of video every minute. Manufacturers have embedded 30m sensors into their products, converting mute bits of metal into data-generating nodes in the internet of things. The number of smartphones is increasing by 20% a year and the number of sensors by 30%.?数字时代的发展已经远远超过了人们的想象。人们在去年一年存储的数据足以塞满6万个国会图书馆。地球上的40亿手机用户(其中12%为智能手机用户)夜以继日地生成着新的数据。Youtube声称每分钟能接收到(用户上传)的视频内容时长达24小时。制造商们在他们的产品中植入了3千万个传感器,将各种本来相互孤立的设备转化为物联网中的一个个数据节点。智能手机和传感器的数量正分别以每年20%和39%的速度递增。The McKinsey Global Institute (MGI) has no Borges-like qualms about the value of all these data. In a suitably fact-packed new report, “Big data: the next frontier for innovation, competition and productivity”, MGI argues that data are becoming a factor of production, like physical or human capital. Companies that can harness big data will trample data-incompetents. Data equity, to coin a phrase, will become as important as brand equity. MGI insists that this is not just idle futurology: bus
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