TED演讲【Uber优步的故事】20160422TED演讲【Uber优步的故事】20160422.pdfVIP

00:11 Today I wanted to -- well, this morning -- I want to talk about the future of human-driven transportation; about how we can cut congestion, pollution and parking by getting more people into fewer cars; and how we can do it with the technology thats in our pockets. And yes, Im talking about smartphones ... not self-driving cars. 00:42 But to get started weve got to go back over 100 years. Because it turns out there was an Uber way before Uber. And if it had survived, the future of transportation would probably already be here. 01:02 So let me introduce you to the jitney. In 1914 it was created or invented by a guy named LP Draper. He was a car salesman from LA, and he had an idea. Well, he was cruising around downtown Los Angeles, my hometown, and he saw trolleys with long lines of people trying to get to where they wanted to go. He said, well, why dont I just put a sign on my car that takes people wherever they want to go for a jitney -- that was slang for a nickel. 01:33 And so people jumped on board, and not just in Los Angeles but across the country. And within one year, by 1915, there were 50,000 rides per day in Seattle, 45,000 rides per day in Kansas and 150,000 rides per day in Los Angeles. To give you some perspective, Uber in Los Angeles is doing 157,000 rides per day, today ... 100 years later. 02:08 And so these are the trolley guys, the existing transportation monopoly at the time. They were clearly not happy about the jitney juggernaut. And so they got to work and they went to cities across the country and got regulations put in place to slow down the growth of the jitney. 02:27 And there were all kinds of regulations. There were licenses -- often they were pricey. In some cities, if you were a jitney driver, you were required to be in the jitney for 16 hours a day. In other cities, they required two jitney drivers for one jitney. But there was a really interesting regulation which was they had to put a backseat light -