我国银行业个人理财业务前景分析 外文翻译.doc

一、英文原文 Chinas banking industry analysis of the prospects of Personal Financial Services In recent years, Chinas personal finance business has grown by leaps and bounds, but the commercial banks to provide customers with investment banking services there are still many problems. Chinas commercial banks for business, personal financial problems, combined with the practice of personal financial services at home and abroad, this paper presents the corresponding countermeasures, as well as the prospects for analysis. First, Chinas banking industry of Personal Financial Services of the main problems in 1, the lack of a financial professional knowledge and skills of all financial personnel. Banks, Personal Financial Services, as with other business related to the quality of staff, due to personal financial management business has involved a wide range of policy-related, the situation is complex, and high service requirements, banks need to set up a political quality, dedication and strong Account Manager expert team to provide customers with all-round, multi-function financial services. However, the long-term operation of the banking sub-sector a general lack of good financial management personnel. Is not highly qualified financial advisor can be simply created by the need to have a good quality of their own based on the professional and systematic training to complete, but this is a long-term need to continue the process of accumulation. Therefore, the lack of qualified financial advisor personal finance has become business development bottleneck of together. 2, marketing the concept of lag, lack of initiative to create awareness of the market. For such goods in terms of personal financial management, marketing is crucial. At present, the Bank is lagging behind the concept of marketing, highlighted as follows: to develop awareness of the market is not strong, is still waiting for passengers to sit in the offices used to come; marketing behind, to stay competitive in the g