印度零售业,把超市请进印度.docVIP

Retailing in India印度零售业Send for the supermarketers把超市请进印度Opening up India’s chaotic, underdeveloped retailing industry to foreign supermarket chains would bring many benefits 如果混乱且不发达的印度零售业向外国连锁超市打开大门，很多利好将会随之而来AT first sight the Easy Day store in Gurgaon on the outskirts of Delhi seems to be a supermarket like any in the developed world. On a sunny Saturday morning housewives and couples with children push their trolleys down the long, straight aisles, choosing from well-stocked shelves that offer Western brands such as Coca-Cola and Tropicana fruit juice as well as Thums Up and Real, two Indian counterparts. At lunchtime the shop suddenly empties. It is the day of the South Africa v India match in the cricket World Cup (which India later went on to win). Outside the shop a banner wishes the India team good luck. 第一眼看到位于德里近郊古尔冈的Easy Day商店，让人感觉和发达国家的超市并无两样。周六阳光明媚的早晨，家庭主妇和三口之家纷纷推着手推车沿着笔直的通道逛街，挑选着商品，提供西方品牌的货架琳琅满目，比方说可口可乐、纯果乐果汁以及Thums Up和Real这两家印度品牌的商品。午餐时间，商店里的人突然都走光了。今天有板球世界杯比赛：南非队对印度队（印度队晚些时候赢得了比赛）。店外挂着一个祝印度队好运的横幅。For the managers of the Easy Day store chain, adapting their outlets to the plethora of local rules across the Indian subcontinent, the more than 20 officially recognised languages, 14 main types of cuisine, three main religions and countless religious and ethnic festivals in this most heterogeneous of countries—in which love of cricket is one of the few constants—is a piece of cake compared with the other challenges they face. India’s “organised” retailers (ie, chains of stores, as opposed to independent, family-run shops) have to operate in the most supermarket-hostile environment among big economies in the world. The obstacles they are confronted with range from complex and sometimes nonsensical regulation to pot-holed roads, inadequate cold-storage facilities and sky-high prices for property.印度是世界上人口成分最复杂的国家，它有超过20种官方认可语言，14种主要烹饪方式，3个大宗教以及数不清的宗教和民族节日，人们对板球的热爱是为数不多的常态，对于Easy Day连锁店的经理来说，让自己的商店适应印度次大陆上过多的地方规矩，比起他们面对的其他挑战这是小菜一碟。印度“有组织的”零售商们（比方说：连锁店