敦煌旅游客源市场研究.doc

敦煌旅游客源市场研究 重庆工商大学 旅游管理专业 摘要: 敦煌旅游业经过20多年的发展，已形成了具有一定规模、相对稳定的客源市场。对敦煌旅游客源市场进行分析研究，今后可以在此基础上制定相应的市场开发战略，这对敦煌旅游业乃至全省及周边省区旅游业的发展具有十分重要的意义。本文运用田野调查法以及定性和定量相结合的方法，利用旅游地理学、旅游心理学、人口学、行为学等学科的相关理论，以及国内外众多学者对旅游客源市场研究成果和笔者抽样调查的相关数据，系统地分析了敦煌旅游客源市场的空间结构、时间结构、类型结构、旅游者的人口学、心理学、行为学基本特征及其发展的优势、劣势、机遇和威胁，并对其进行了具体的定位，认为应当在改善生态环境、加强旅游资源保护的基础上，充分利用和挖掘其旅游资源的优势，深入开发独具特色的旅游产品，促进敦煌客源市场的持续健康发展。 关键词：旅游者；旅游客源市场；敦煌 Abstract: For over twenty years development, there has been formed a certain scale, relatively stable tourist resources market in Dunhuang. Studying tourist market of Dunhuang is the basis for developing tourism strategy since it provides scientific facts for tourism development and tourism project. It has a great significance for development of tourism in Dunhuang city, Gansu province as well as adjoining district.This thesis uses fieldwork, qualitative research and quantitative research, based on relevant theories of tourism geography, tourism psychology, demography and behavioral science, accurate data from sample investigation, positive results from domestic specialists and scholars studied systematically time structure characteristics, spatial structure characteristics, tourist typology structure characteristics of tourist market in Dunhuang and demography characteristics, behavioral science characteristics, psychology characteristics of tourists. It analyzes the advantages, disadvantages, opportunities and threats of tourist market in Dunhuang. Finally it points out that exploiting tourism resources, offering tourism features, making good use of advantages on the basis of improve environments and protect tourism resources in Dunhuang are good ideas to keep tourist market growing healthily in Dunhuang city. Keywords：Tourist；Tourist market；Dunhuang 旅游客源市场一直是旅游研究的主要内容之一，同时也是旅游规划的重要组成部分。近年来，在旅游业发展、旅游资源开发及旅游规划案例不断增加的背景下，随着社会调查学的兴起和统计软件的完善，旅游客源市场的研究得以不断深入。随着大众旅游时代的到来，旅游的发展开始成为足以影响人类社会的文化发展趋向、影响人民收入以及人民、左右社区或地区环境演化方向等种种变革的十分重要因素[1]。中央和省市各级领导对发展敦煌旅游一直十分关心和重视，敦煌旅游业经过20多年的发展，先后经历了接待型、事业型、