旅游电子商务网站赢利模式分析.docVIP

摘 要 近年来，电子商务以其特有的跨越时空的便利、低廉的成本和广泛的传播性参与到旅游业中，旅游电子商务的异军突起标志着一种新兴商务模式的产生。旅游业是信息密集型和信息依托型产业，它与电子商务的天然适应性使得旅游电子商务走在产业电子商务应用的前沿，国外的旅游电子商务历经萌芽、发展，正处于繁荣阶段，我国旅游电子商务的发展落后于西方发达国家，正在积极探索的过随着我国经济的不断发展，旅游市场已成为一个极具潜力的市场。再加上近几年网络的普及，使得旅游网站的发展极为迅速。相较于电子商务泡沫的破灭，新型的旅游网站应该如何经营，如何获得较好的利润，已成为一大难题。本文通过对旅行网站的盈利模式的研究，可以更好的了解旅游网站的经营情况与盈利情况。从宏观环境分析入手，再到企业经营战略上，对旅行网的盈利模式进行研究，并就其盈利模式存在的问题提出了相关对策，希望能给旅游网站的发展起到参考作用。·············································1 1.1 我国旅游电子商务发展现状·····················································1 1.2 旅游电子商务的市场规模························································2 1.2.1 旅游电子商务运营商分析···················································2 1.2.2各自的市场份额·····························································2 2旅游电子商务公司赢利模式分析··········································3 2.1中国主流旅游预订网站的赢利模式分析··········································3 2.2.1携程旅行网赢利模式分析···················································3 2.2.2 E龙网赢利模式分析························································3 2.2.3青旅在线赢利模式分析·····················································4 2.2.4中华行知网赢利模式分析···················································4 3主流公司赢利模式的特点分析·············································6 3.1 这类型的电子商务的赢利模式种类···············································6 3.2赢利模式特点····································································6 3.3赢利模式问题····································································7 4旅游电子商务网站的发展前景·············································8 4.1国内旅游电子商务发展前景·····················································8 4.1.1在线旅行社挑战传统旅行社··················································8 4.1.2增值服务员成为制胜关键····················································8 4.1.3旅游电子商务“西进”·················· ····································8 4.1.4移动商务引领旅游电子商务发展的新趋向····································8 4.2国外旅游业电子商务的发展情景·················································9 结 论··············································································9 参考文献··················