沃尔玛绿色供应链.pptxVIP

Save Money, Live BetterWal-Mart’s Green SCMMiguel Amaro, Tomas Paulauskas, Wushan, Nezar Kadhem, Lili GeAgendaBackground of Wal-MartBackground of Green SCMChanges in “Greening” SCMMethodology Key issuesWal-Mart’s BackgroundSam Walton founded Wal-Mart in 1962Business model: selling general merchandise at always” low prices.Wal-Mart has 8,500 stores in 15 countries, with 55 different names.In 2010, worlds largest public corporation by revenueNet income of $13.6 billion on $404 billion of revenue (3.4% profit margin). In 2011, Wal-Mart promised to improve the nutritional values of its store brands (next 5 years) and to reduce prices of healthy products.At the urging of Michelle Obama.Wal-Mart’s successful SCM1Distribution system2Sharing of information (technology)3Logistical functionsStrategy of Wal-MartLow costsTechnologyGoing green Technology in distribution and supply chain Target low-income families Sustainability and eco-friendlyManaging Key ChangesList of Changes Stake- holdersSuppliersPackage logistics EmployeesAct as “green filter”, screening low-standard suppliers (auditing)Establish long-term cooperation with suppliersSupport from government Consumers. Enhance the promotion and marketingSocial institutesReduceRevaluateReuseRecycleRescueSpread the “green” ideas to employees“Green” bonus Key Research QuestionsGrowth Distribution techniques Benefits (revenue, profits, growth) Costs How greening influenced the distribution techniques (positive or negative)?Research QuestionsCorporate identityEnvironmental effect Consumers Government Social institutes How much energy did it save? What are the key environmental factors?Research Design FormatIntroduction Statement of the ProblemPurposes of the Study The Grand Tour Question and Subquestions Definition of Terms Delimitations and Limitations of the Study Significance of the StudyProcedure Assumptions and Rationale for a Qualitative Design The Type of Design Used The Role of the Researcher Data Collection Procedure