希尔顿收益管理英文版.docVIP

Hilton Worldwide Revenue Management Standards – The Americas Updated: 2009 Table of Contents Financial Review 6 Actual Monthly Performance 6 Systems Balancing 6 Weekly Forecast 7 Group Forecast Development Standards 7 Transient Forecast Development Standards 7 Exporting the Forecast 8 Forecast Accuracy 8 Market Conditions / Competition Analysis 9 Determining Competitive Set for STAR Reports 9 Value Assessments 9 Strengths, Weaknesses, Opportunities, Threats Analysis (SWOT) 9 Competitive Factors/Assessment 10 Competitive Shopping Tools 10 Competitive Pressure Calendar 10 Pricing Strategy 11 Best Available Rates 11 Seasonality 11 Length of Stay Controls 11 Price Resistance - Denials 12 B: Best Rate Strategy 13 SRP Placement 12 Best Rate Guarantee 13 Packages and Promotions – Administration/ Analysis 14 Premium Room Type Strategy 15 Distressed and Holiday Strategy 15 Inventory Management - 16 SRP Build and Auditing Procedures 16 SRP Build- Cut-off Date Procedures 16 SRP Build- Room Types 17 SRP Build- SRP Types 17 Room Type Consistent Availability 17 53rd Week Controls 18 Overbooking 18 HHonors- Inventory Management 18 Rate Override 18 Validating Qualified Rates 18 Night Audit Activity -Market Category Audit 19 Kiosk Configuration 19 Revenue Management Business Practices 20 Sell-out Efficiency 20 Revenue Management Meeting 20 Toolkit use 20 Toolkit Use- Minimum Tool Usage 20 Checklists 20 Document Retention 21 Report Usage 21 Booking Pace 21 OnQ RM Usage 21 Revenue Management Support 21 Negotiated Account Review 22 Loaded and Bookable in the GDS and CRS 22 Account Evaluation Standards for renewal of existing accounts 22 Hotelligence 22 Group Revenue Management 23 RM Training for Sales Managers 23 Communication with the Sales Department 23 Inventory Management- SRP Setup 24 Inventory Management Audit Systems Delphi vs. CRS 24 Group Complimentary and Staff Rooms 24 Inventory Management- Group Block 26 Cut-off dates procedures 26 Group Block Changes