毕博—战略需求分析问卷.docVIP

战略需求分析问卷（SNAQ） STRATEGIC NEEDS ANALYSIS QUESTIONNAIRE 了解贵公司及其所从事的商业活动 UNDERSTANDING YOUR BUSINESS 2 企业概况Business Overview 2 个人目标Personal Goals 10 了解客户、市场与产品 UNDERSTANDING CUSTOMERS, MARKETS AND PRODUCTS 13 产品与服务Products and Services 13 客户选择标准Customer Selection Criteria 14 客户反馈Customer Feedback 15 商业模式 THE BUSINESS MODEL 18 潜在业绩提升能力Potential Business Performance Improvement 18 行业分析Industry Analysis 20 竞争对手Competitors 20 客户Customers 23 行业进入壁垒Barriers to Entry 24 供应商 Suppliers 26 盈亏平衡与流动资金Breakeven and Working Capital 28 员工授权TEAM EMPOWERMENT 30 综述与文化Overview and Culture 30 招聘与培训战略Recruitment and Training Strategy 31 绩效管理与激励Performance Management and Rewards 33 市场营销战略计划 THE STRATEGIC MARKETING PLAN 35 市场营销战略Strategic Marketing Plan 35 分析Pareto Analysis 35 目标市场Customer Segmentation and Markets 36 市场定位与价格战略Positioning and Pricing Strategy 37 市场营销活动Marketing Activities 39 技术、运营与知识战略 TECHNOLOGY, OPERATING AND KNOWLEDGE STRATEGY 40 管理系统化 BUSINESS INDEPENDENCE 43 反馈及持续改善 FEEDBACK AND CONTINUOUS IMPROVEMENT 44 了解贵公司及其所从事的商业活动UNDERSTANDING YOUR BUSINESS 这是SNAQ的第一部份，主要用于了解贵公司的概况。同时也包括了您个人对公司的目标与期望。这些信息将用于经营业绩改善项目模块一--了解你的公司及其所从事的商业活动。This first section of the SNAQ focuses on providing a general business overview. It also examines your personal goals and your hopes and aspirations for your business. The information will be used in Module 1 of the Business Performance Improvement Program – Understanding Your Business. 企业概况Business Overview 企业名称?What is the name of your business? 企业地址? What is the name of your business? 企业成立日期?When was your business first established? 你的企业是收购的吗？如果是，请提供企业的收购日期以及收购金额。Did you buy your business? If yes, provide details of when you purchased the business and how much you paid for it. ￥ 企业介绍：请说明所生产的产品，以及所提供的服务。是零售商、生产厂家、分销商、还是服务行业？请在下面做简要介绍。Please describe your business. What products and services do you sell? Are you a retailer, manufacturer, distributor or service provider? Please briefly describe below. 请介绍贵