小米手机的-ohiolinketd.pdf

新兴产品在中国市场 ——小米手机的“一夜暴红”与长期发展可能性研究 A New Product on the Chinese Market Exploring how the Xiaomi smartphone became an “overnight sensation” in China Thesis Presented in Partial Fulfillment of the Requirements for the Degree Master of Arts in the Graduate School of The Ohio State University By Tina Lynn Li, B.A. Graduate Program in East Asian Languages and Literatures The Ohio State University 2015 Thesis Committee: Jian Xiaobin, Advisor Galal Walker Copyrighted By Tina Lynn Li (李婷娜) 2015 Abstract/摘要 Xiaomi, founded April 2010, within 4 years has already become the king of China’s smartphones and even ranks third in global smartphone sales. This current paper explores the reasons for Xiaomi ’s explosion of popularity from six different angles: company development history, business operations strategy, competitive advantage, competitor analysis, potential obstacles to development and domestic market prospects. Through an in-depth analysis, this paper will explore the resistances faced by Xiaomi when entering foreign markets and how they were able to maintain foreign sales and health development. Finally, it will discuss some of the valuable lesson