李宁阿迪运动战 争市场抢宝座（Lining ADI campaign market grab throne）.docVIP

李宁阿迪运动战 争市场抢宝座（Lining ADI campaign market grab throne） Seven years ago, Lining, Nike, Adidas have been driven China market leading into the throne, former Nike, Adidas two way tiger, after the plight of Jinjiang Legion fierce wolves. Seven years later, Lining surpassed Adidas, pressed Nike, and took the initiative in the field. Seven years of war, suddenly left and right, in the smoke and fire, Lining achieved a period beyond the enemies of the classic examples. In June 2010, the news that Lining had gone beyond Adidas was three months old. The world cup, which has attracted worldwide attention, has given Adidas and Nike the limelight. Here, morale Masamori Lining, which may end? At the end of 6, Lining released a high-profile new brand logo, with Nike, Adidas to focus on first-tier cities market Sike in the end. At this moment, through the channel Plight Adidas is restructuring the armed forces, the original brand, and sales of the organizational structure, and change to the cross brand (Adidas and Reebok), a new architecture of sales and brand separation . The sales force by the global CEO Herbert personally supervise, there is a special force of retail business units. It is this retail business force that will gradually open its own stores and control retail terminals. Advocating the light assets of Adidas, this decision heavy up, with heavy artillery bombardment of Chinas two or three - tier urban markets. Back in the 7 years since 2003, with Lining turn the tide, the war pattern has quietly changed. Lining Yang Gong One thing, Lining has been so depressed so far. In 2002, Lining launched a new brand slogan, anything is possible (Anything is possible). Two years later, Adidas also launched a new slogan Nothing is impossible, then Adidas surpassed Lining, followed by Nike to become Chinas market second. At this time, Chinese consumers saw the two very similar slogans, but mistakenly believe that Lining is imitating Adidas. Lining and Adidas Liangzi, forged. If tw