日化企业新产品的广告投放策略（Advertisement strategy of new products in daily chemical enterprises）.docVIP

日化企业新产品的广告投放策略（Advertisement strategy of new products in daily chemical enterprises） Background With the increasing competition in the market, the media spread information, advertising effect is continuously diluted, in daily chemical industry, new products or new brand to brand promotion and market development, how to carry out investment, purchase advertising and media resource integration and so on have paid more attention by many enterprises and deep thinking. A month ago, when I was invited to attend the annual meeting of a brand, during the period when the time for the ordering of new products, brand manufacturers representatives read market support and advertising plan, but many of the participating dealers are confused, because the manufacturers for the pilot market advertising, most dealers have not seen. But the market investment and expense to the amount of support within the overall market, repeatedly explained dealers puzzled, manufacturers eventually led to the principle of advertising dispute, was a brilliant but which became the order will not erase the flaw...... A week ago, a cosmetics company in Guangzhou boss to consult the author, inform the company has products in a series of high-end features listed soon, advertising company and marketing department to advocate new media advertising, and I am skeptical and cautious attitude, because the enterprise has failed to reach an agreement, so the project market plans after corporate executives repeatedly weighed, kept in suspense...... The new product launch resistance is too large, the risk is unknown, how to develop advertising strategies, how to develop market segments for media promotion plan, effectively improve the cycle is not only related to the guide, a comprehensive assessment of work related to the enterprise investment efficiency cost ratio reached and various business indicators. Then, let me lead the readers to explore the advertising strategy of new products for daily chemical enterprise