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新品上市成功的五个关键点(Five key points of new product listing)
新品上市成功的五个关键点(Five key points of new product listing)
A few days ago, a few bosses asked me to have tea, one of them wanted to start a new business. Let me help him in. Ive just read EMBA, and I havent heard from the traditional consulting structures such as internal and external environmental analysis, strategic positioning, planning, and security systems. Instead, he told him about the 5 aspects of a successful business: identifying goals, integrating resources, seizing opportunities, forming strengths, and holding the key.
They have a strong interest in, after listening to a feeling of some clarity. Actually, in this process, I combine these 5 points to tell him a case, also be a story, this story has activated these five aspects, let the boring content have the interest.
Below I combine this story, these five aspects for everyone to string together.
1, determine goals
Why should we set goals and aim not blindly?. The focus here is on your business goals. If you dont have a definite goal, dont worry too much. You should never listen to some successful people who are cheating on you. It seems that if you dont have a goal, you will be finished. Deng Xiaoping also talked about crossing the river by feeling the stones. No enterprise goals, you must have a product positioning, that is, identify your target customer base. This is critical.
So, whether you go to a new project or be a new company, the first thing to understand is who is my client.
This goal is the most important. Other do a hundred years enterprise, do industry leader, this goal is not as good as set target customer, clear enterprise do what not what really.
2, integration of resources
I have a point of view. Starting from scratch doesnt mean starting from scratch. From scratch, I support. Starting from scratch is basically stupid. The market is full of successful method has been proven in practice too, everywhere there was the effective integration of resources, why are you hangchikengchi from scratch. T
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