新产品上市九种方略(七)创意营销--创意就是权力（Nine new strategies for the listing of new products (seven) Creative Marketing - creativity is power）.docVIP

新产品上市九种方略(七)创意营销--创意就是权力（Nine new strategies for the listing of new products (seven) Creative Marketing - creativity is power） The new product itself is a creative product, if we can choose the listed listed in the creative means of mode, the effect will be magnified, we see that many enterprises are focused on new creative product itself, rarely use innovative means of new products in the market, leading to premature new products at, showing signs of prematurely senile. The primary level of the Chinese market itself has laid a solid foundation for creative listing. In 1990s, cloud of smoke is very influential in the Chinese market, Hongta group, Hongta mountain and other brands in the mainland market Ashima cigarettes is widely sought after by consumers on behalf of high-end tobacco. In the face of such an almost absolute monopoly of tobacco brand, then Anhui Bengbu cigarette factory is too high to be reached. In June 1993, Anhui Bengbu cigarette factory has developed a new product packaging or whether taste can be comparable with the Hongta mountain - Mount Huangshan smoke, but Li Bangfu was the director is very distressed, that is how to break the Hongta mountain in Anhui was on the market for high-end products blocked. At that time, Bengbu cigarette factory whether industry visibility or communication resources, with Asias largest tobacco enterprises -- Hongta group is not a weight class, believe that the Hongta group Bengbu cigarette factory will not think what challenging move. It was such negligence that trained Anhui tobacco, a national brand ---- Bengbu, Mount Huangshan. Li Bangfu was in Anhui the capital city of Hefei to engage in a national secret spell absorption cigarette brand activities, the new Mount Huangshan, Hongta mountain, Ashima, and other national famous Chinese brand together a brand, a result, Mount Huangshan ranked first, Hongta tobacco Hill second, China third. Subsequently, Li Bangfu quickly released in the market: cigarette smoking, Moun