文化营销文雅的喊叫（Cultural marketing polite shouts）.docVIP

文化营销文雅的喊叫（Cultural marketing polite shouts） Cultural marketing: polite shouts Marketing is not a painful journey, on the contrary, the marketing is full of spirit and feelings of collision and heroic adventure, magic smile into each others eyes and thoughts. Everyone can do it, as long as gently push the door of cultural marketing. Wang Mazi scissors shop wrote a song Wang Mazi poem: the name of Wang Chuan knife shop, both sides more million with Wang, you see clearly recognized, the head of the three Wang Mo panic. The famous contemporary poet Mayakovsky with great interest as the babys pacifier wrote a poem advertising, see: this nipple, unprecedented, I would suck it until longevity. Its nothing new to use cultural concepts to sell. Culture, including consumer pursuit of fashion and changes in social attitudes, etc., enterprises in marketing grasp this point, will be twice the result with half the effort. In recent years, cultural marketing this new term rampant, and help enterprises stand out in the competition, then what is cultural marketing? Cultural marketing, that is, cultural and creative marketing. Corporate culture refers to the use of resources, through the design of the concept of cultural creation of value-added products and services to enhance the consumer to meet and create in the beauty of cultural needs, a marketing way to realize the value of exchange. The explanation is a little long. We simply understand that this is a means of marketing in a cultural and creative way. In the past Chinese concept is the sell themselves, pay little attention to the use of cultural communication and integration methods, with the advent of the era of internationalization, fierce competition has become an indisputable fact, peoples opinion will change, that the emperor daughter mentality. So various businesses have come up with special skills, compete for the commanding heights of marketing. Consumers are increasingly rational and mature, direct selling will let pe