换一个角度来看新产品的上市失利（Look at the loss of new products from another point of view）.docVIP

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换一个角度来看新产品的上市失利（Look at the loss of new products from another point of view）.doc

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换一个角度来看新产品的上市失利（Look at the loss of new products from another point of view）

换一个角度来看新产品的上市失利（Look at the loss of new products from another point of view） In the fast consumer goods industry, with the increasingly fierce market competition, consumer demand increasingly diversified manufacturers by one or two support products the times has already gone for ever, as early as the beginning of the mid 80s, the development mode of manufacturing enterprises began to shift from production mode of new product model. Although now progress to the advertising model promotion mode terminal mode, continue to introduce new products to market but it is the basic way of marketing strategy and the introduction of the manufacturer, the speed and frequency of new products is also more and more quickly, the comprehensive analysis of the reasons, this is nothing more than the following three reasons: A: now the consumer acceptance of new products faster than ten years ago, hundreds of times faster, new products imported from the time period to mature period although more and more short, but with the domestic enterprises to imitate the style of new products, profitable once well in the market, immediately entered a mature stage. There will be thousands of manufacturers to quickly launch highly similar products, leading to the mature product profit margin will decline rapidly, even Maori do wear, lead to the product life cycle is getting shorter, there must be new products to fill the enterprise product line. Second, enterprises in the industry status is a significant part of relying on the product to support, the role of industry leader, must have new products on behalf of the industry high has the latest ideas constantly refresh the industry, leading the industry development direction, and the dark horse out in the industry is also the most often rely on the new product of a show to sweep the market, to obtain a certain status in the industry through innovative new product concept. Third: in order to deal with the channel operators and consumers, but also for the