领先行业创意TOPSECTORCREATIVEINDUSTRIESBNA.PDFVIP

领先行业创意 TOP SECTOR CREATIVE INDUSTRIES 1 2 荷兰政府确定了九个经济发展尤为强劲的行业。这些行业 The Dutch government identified nine sectors in 在中国同样取得了快速的发展，为中荷两国在贸易及经济 which the Dutch economy is particularly strong. 合作领域提供了互利机遇。 These sectors also see rapid growths in China and provide mutual opportunities for Chinese and Dutch businesses in trade and economic cooperation. 创意行业 Creative industries 数百年来，荷兰的创意思维引人深思，令人受益匪浅。才 For centuries, Dutch creativity has inspired and in- 华横溢的大师，如伦勃朗和梵高等，为世界带来深远影 formed. Geniuses, such as Dutch Masters Rembrandt 响。时至今日，荷兰的大师还包括时装设计师Viktor and Van Gogh transformed the world around them. Rolf、建筑师Rem Koolhaas、插画师Dick Bruna和室内 Today’s masters include iconic figures such as fash- 设计师Marcel Wanders。 ion designers Viktor Rolf, architect Rem Koolhaas, illustrator Dick Bruna and interior designer Marcel Wanders. 这些标志性人物是荷兰设计优势的最佳体现：务实、思想 These icons exemplify the strengths of Dutch design: 开放、富有创意理念、独出心裁，坚持“少即是多”的原 pragmatic, open-minded, conceptual, out-of-the-box, and 则。荷兰设计还体现出创新、创意和商业潜质。荷兰创意 adhering to the principle ‘less is more’. Dutch design also 理念体现出的创意可令经营更具创新、更具吸引力、更具 embodies innovation, creativity and business acumen