中西文化比较_ppt.pptVIP

Comparison between Chinese and Western Cultures Zhang Zhibo General Introduction Teaching Objectives: 1. get to know the demands and requirements of this subject 2. get to know the learning method of this course 3. get to know teaching arrangements of this course Key Point How to cultivate the intercultural awareness Genral introduction and detailed instructions about this course Contents Brief introduction to this course Learning methods How to make up the final mark Teaching mode Assessing mode Introduction to the significance and function of this course Global village Globalization Exigent demanding of intercultural communication Some cases related to the differences between Chinese and Americans 1.One cold winder day in a Chinese city, Wang Lin on his way to the library met an American professor who knew very little about China. After greeting him, Wang said: it s rather cold. You d better put on more clothes. But the professor didnt appear happy on hear-ing this. 2. You are the only Chinese among some Americans. One of them is telling a joke. You feel good because you understand every word. All of a sudden, everyone is laughing. Everyone except you. Why? 3.There has been a very famous brand of battery in China: White Elephant. Suppose this product is to be ex-ported to the UK or the USA, its very likely to fail without changing its brand name. Why? The brief analysis about the cases above In each of the above situations there is something “wrong”. Bui this something has nothing to do with the language, which is perfect. The problem lies within the culture in which the language is used. In the first case, for instance, Americans (and many Westerners too) dont like to be told what to do as they tend to lie independent; while Chinese are in the habit of showing and accepting concerns. The second case tells us that sometimes connota-tions (the implied meanings) of words are key to understanding. In the third case a white elephant, arousing