茉莉花茶网络营销与策划.docVIP

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茉莉花茶网络营销与策划

* 花香茉莉 茶满榕城 —— 茉莉花茶网络营销 参赛主题:网络营销与策划主题赛 参加团队:**大学 福如东海团队 指导老师:** 团队成员:** ** ** ** 目 录 一、项目简介 选题背景 ····························································3 茉莉花茶网络营销分析···············································4 2.1茉莉花茶网络营销分析市场SWOT································ 5 2.2网络营销的优势 ················································ 5 2.3网络营销的劣势 ················································ 6 二、我国茉莉花茶市场分析 茉莉花茶行业分析 ··················································· 6 现阶段茉莉花茶市场形势············································· 7 茉莉花茶市场容量需求 ·············································· 8 未来市场预测及投资分析············································· 9 三、**市茉莉花茶企业营销现状及问题分析 **市茉莉花茶产业的优势 ·········································· 10 **市茉莉花茶企业营销存在的问题 ································· 10 **市茉莉花茶营销对策··············································11 四、茉莉花茶项目营销方案 **闽蜜香公司简介 ·················································13 茉莉花茶市场STP分析 ·············································· 14 茉莉花茶市场4C分析 ··············································· 18 五、茉莉花茶项目的网络推广策略 总体策略······························································21 策略诠释······························································21 品牌文化策略························································· 22 网络营销实施························································· 23 六、财务分析 股本结构······························································ 28 资金来源与运用······················································· 28 3. 财务报表····························································· 29 4. 投资回报····························································· 30 5. 潜力分析····························································· 30 七、项目风险与控制 政策风险与对策······················································· 31 市场风险与对策······················································· 32 经营风险与对策······················································· 32 附录一:茉莉花茶项目消费者问卷调查 ································· 33 附录二:茉莉花茶消费者年龄结构图··········

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