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茉莉花茶网络营销与策划
*
花香茉莉 茶满榕城
—— 茉莉花茶网络营销
参赛主题:网络营销与策划主题赛
参加团队:**大学 福如东海团队
指导老师:**
团队成员:** ** ** **
目 录
一、项目简介
选题背景 ····························································3
茉莉花茶网络营销分析···············································4
2.1茉莉花茶网络营销分析市场SWOT································ 5
2.2网络营销的优势 ················································ 5
2.3网络营销的劣势 ················································ 6
二、我国茉莉花茶市场分析
茉莉花茶行业分析 ··················································· 6
现阶段茉莉花茶市场形势············································· 7
茉莉花茶市场容量需求 ·············································· 8
未来市场预测及投资分析············································· 9
三、**市茉莉花茶企业营销现状及问题分析
**市茉莉花茶产业的优势 ·········································· 10
**市茉莉花茶企业营销存在的问题 ································· 10
**市茉莉花茶营销对策··············································11
四、茉莉花茶项目营销方案
**闽蜜香公司简介 ·················································13
茉莉花茶市场STP分析 ·············································· 14
茉莉花茶市场4C分析 ··············································· 18
五、茉莉花茶项目的网络推广策略
总体策略······························································21
策略诠释······························································21
品牌文化策略························································· 22
网络营销实施························································· 23
六、财务分析
股本结构······························································ 28
资金来源与运用······················································· 28
3. 财务报表····························································· 29
4. 投资回报····························································· 30
5. 潜力分析····························································· 30
七、项目风险与控制
政策风险与对策······················································· 31
市场风险与对策······················································· 32
经营风险与对策······················································· 32
附录一:茉莉花茶项目消费者问卷调查 ································· 33
附录二:茉莉花茶消费者年龄结构图··········
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