现代书籍设计（Modern book design）.docVIP

现代书籍设计（Modern book design） Book binding in our country has a long history and brilliant achievements. In the modern publishing industry after hundreds of years, our ancestors learned Western emerging design and printing technology, and has been the creation of a new development in books, magazines, graphic design, composition, color, layout and font etc.. But in recent decades, the book industry situation is not optimistic, old ideas, art design system makes long-term wavering trapped in the cover design format, before faltering, far behind Europe and the United States and Japan standard. On this situation, publishing and design industry colleagues to make rational reflection at the same time, began to book science innovation, the traditional book binding to the construction of the high value books. Today, we ushered in a spring China book design, designers with advanced science and technology bearing cutting-edge design concepts, with rich experience, make art showing a thriving new style, and more and more attention. The Fourteenth National Book Fair has undoubtedly provided us with a platform to understand the current situation of Chinese book binding and design. The book fair was held at the beautiful Guilin. The exhibition lasted for seven days in real time, and it gathered all the major publishing units in China. There are various kinds of books on display, with different levels, including science and technology, literature, children, art and so on. The exhibition not only gives people a strong sense of cultural exchange, but also can be regarded as a visual event. The books at the show are refreshing both in color and form. After several days of on-the-spot investigation, the author analyzes and summarizes the new style and features of the present book binding design in China, which are embodied in the following two aspects. First, personalized and unified expression of visual images in books 1. the plane from the book category, including the envelope, format