现代企业管理（modern enterprise management）.docVIP

现代企业管理（modern enterprise management） modern enterprise management A RadioButtonList (every day, only one of the most appropriate answer) 1. Enterprise strategy refers to the plan and strategy formulated by enterprises in order to adapt to the change of the future environment and seek long-term survival and stable development (A). A. Overall and long-term B. Overall and global C. Global and systematic D. Long term and risk 2., when the industry matures, industry growth (D) leads to fierce competition for profits. A. Fast, up, B. fast, down C. slow, rise, D. slow, fall 3. (C) is the most important external condition that influences enterprise strategic decision. A. Economic environment, B. technology environment C. Political and legal environment, D, social and cultural environment 4. The advantages of enterprise resources are (B), enterprises should continue to invest in order to maintain and innovate their advantages. A., absolute and temporal, B., relativity, and temporality C. is absolute and transient, D. relative and temporary 5. (B) belongs to the basic activities of an enterprise. A. Purchasing management, B., after sale service C. Enterprise infrastructure construction, D., technology development 6, in the SWOT analysis, firms in quadrant II should adopt (A) strategies. A. torsion type B, growth type C. defensive D. multi management type 7., the formulation principle of differentiation strategy includes benefit principle, appropriate principle and (B). A. principle of leadership, B., effective principle C. Total cost, minimum principle, D., persistence principle 8., in the general competitive strategy, (C) is to choose part of the industry or some segments as its target market and competition areas. A. low cost strategy, B, differentiation strategy C, key strategy, D. stability strategy 9. (B) the industry is characterized by slow sales growth, increased market share and increased competition. A. emerging industry B. mature industry C. Declining industries, D