从淘宝双十一活动看网络营销.docVIP

本科生毕业论文 题目：从淘宝双十一促销活动看网络营销 学 部 管理学部 学科门类 管理学 专 业 市场营销 学 号 2009485419 姓 名 严兆前 指导教师 高蕾 2013年5月20日 从淘宝双十一促销活动看网络营销 摘　　要 随着互联网络技术的日益发展，互联网络使用范围不断的扩大，网民数量也飞速增长，互联网络技术被应用到了社会各个行业，与人们的日常生活和工作息息相关。随着互联网络技术发展而兴起的电子商务对世界经济都产生了巨大影响。在电子商务起伏的成长过历程中，网络营销手段也在逐渐成熟。网络营销作为一种非传统的营销手段，其主要特点是成本低、效率高、效果好。E-Marketing from Taobao double eleven promotional activities ABSTRACT With the increasing development of Internet technology, Internet usage scope unceasing expansion, the number of Internet users is increasing rapidly, Internet technology has been applied to all sectors of the society, is closely related with peoples daily life and work. The electronic commerce and the rise along with the Internet technology development of the world economy had a great influence. In the electronic commerce the ups and downs of growth process, network marketing is gradually mature. Network marketing as a non traditional marketing means, its main characteristic is low cost, high efficiency, good effect. T Asias largest network of retail shopping district was established in 2003, is Chinas biggest auction website and trading platform. This paper takes as an example, the development of network marketing. This paper introduces the advantage of network marketing through the example, network media communication range, speed, no time to geographical restrictions, rapid feedback, low cost, points out the problems existing in the marketing of the network, the integrity of the technology and safety problems, prices, customer service service problems, finally some solutions to the problem are given, hope this through the analysis of this paper, a positive effect on the development of network marketing companys. Keywords ：E-Marketing；Taobao；double eleven 1　　淘宝双十一促销事件 1 1.1　公司简介 1 1.2　淘宝双十一事件概述 1 1.3　淘宝双十一事件的成功之处 1 2　　淘宝双十一促销事件中网络营销存在的不足 4 2.1　物流公司不堪重负 4 2.2　淘宝网系统出现漏洞 4 2.3　部分商家诚信不足 5 2.4　售后服务不完善 5 2.5　安全性低 5 3　　淘宝双十一事件中网络营销不足的改进措施 6 3.1