碧桂园集团战略环境研究.docVIP

毕业设计（论文） 题目： 碧桂园集团战略环境研究 碧桂园集团战略环境研究 摘要 战略犹如指南针指引企业向目标前进，企业想要在激烈的市场竞争中谋求生存与发展，就必须根据企业发展战略的理论与方法，研究制定出科学的企业发展战略。然而目前我国的房地产企业在战略管理过程中、在对企业战略的认识上、在企业战略的选择与实施上存在着一些问题，如何全面分析影响企业发展的环境因素从实际情况出发制订并实施战略管理，将直接影响企业是否能生存和顺利发展。本文首先从选题的意义及相关理论综述入手，分析了战略环境研究的重要性；然后，结合研究对象——碧桂园集团的经营现状，使用SWOT研究方法着重对其进行战略环境分析；在此基础上，尝试提出完善碧桂园集团战略体系、解决目前存在问题的对策与建议；最后，就本文研究的主要结论、观点进行小结。 关键词：战略环境；SWOT法；对策 THE RESEARCH ON THE STRATEGIC ENVIRONMENTAL OF COUNTRY GARDEN GROUP ABSTRACT Like a compass guiding corporate strategy to the goal, enterprises want to seek the fierce market competition in the survival and development, enterprise development strategy must be based on the theory and methods, research to develop a scientific strategy for enterprise development. However, China#039;s current real estate enterprises in the strategic management process, in the understanding of corporate strategy, in the selection and implementation of corporate strategy there are some problems, a comprehensive analysis of how environmental factors affect the development of the actual situation of the development and implementation Strategic management, will directly affect whether a company can survive and develop smoothly. This article first topic reviewed the meaning and the theory analyzes the strategic importance of environmental studies; and then, with a research subject - Country Garden Group, the business situation, using the SWOT methodology focuses its strategic environmental analysis; in Based on this, try to put forward a sound system of Country Garden Group strategy to address the current problems of countermeasures and suggestions; Finally, the main conclusions of this study, the summary view. Key words: strategic environment; SWOT method; countermeasures 目 录 11 绪论 11.1 课题研究的目的与意义 11.2 国内外理论研究综述 31.3 研究方法 31.4 论文构成及研究内容 42 碧桂园集团战略环境分析 42.1 碧桂园集团发展历程简介 52.2 碧桂园集团战略环境SWOT分析 103 碧桂园集团不同战略环境组合下的发展对策 103.1 SO战略环境组合 103.2 ST战略环境组合 103.3 WO战略环境组合 113.4 WT战略环境组合