Corporate culture is your brand loudest（企业文化是你最大的品牌）.docVIP

Corporate culture is your brand loudest In almost transparent modern market environment, the last major brand concept will change. Kind of product as the sole representative of the brand, the number of corporate money hiding behind signs morals are gone. Modern consumer spending will no longer put the product In the first place, to bring more attention to their brand values #8203;#8203;and psychological feelings of consumers not only attach importance to product brand carrier, pay more attention to the brand’s initiator -. corporate people not only care about the quality of eggs, chicken eggs are more concerned about is What species and the most able to give the brand connotation, is undoubtedly the enterprise information released by the corporate culture. Modern enterprise hardware facilities, technology, quality of staff, and management methods are often less, especially a lot of OEM brand (OEM, brand and non-brand behind the production of almost exactly the same, why in the market price is a far cry? where the brand’s role is very clear, even in the public areas of consumer products, the brand is not primarily depends on the product, but depending on the corporate culture behind it, not to mention many other industries, competition is not the main focus of the product itself, such as construction, large equipment and services, service industries, high-tech projects, large-scale medical equipment, etc., these industries have a common characteristic, namely the service first, and products in the post. customers before the service is completed, the product can not be witnessed, but First, recognize that from a business service company, is expected in the future of their products from the enterprise’s past performance, estimated that he might benefit from enterprise management and culture, ie, the brand first through contact with the customer service process, the delivery to the customer their brand value information coming brand carrier focus from products to ser