Combat- the four psychological marketing methods（战斗u2014u2014四种心理营销方法）.docVIP

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Combat- the four psychological marketing methods（战斗u2014u2014四种心理营销方法）.doc

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Combat- the four psychological marketing methods（战斗u2014u2014四种心理营销方法）

Combat: the four psychological marketing methods Research papers Download news: user stays on the page for longer than 1 minute, the growth over time, the conversion rate showed a downward trend, the conversion rate of more than two points dropped even more evident, ie, the conversion rate and the user time spent on the page is inversely proportional to a certain extent, the user on the page longer the residence time, indicating the more factors to be considered, the greater the impact by external factors, naturally on the low conversion rate. In the marketing point of view, it should go to find ways to help customers reduce time to think, make decisions faster, while for this, some of the psychology of things may be very effective in psychology, which can provide a lot of The method makes quick decisions, which can be arranged to marketing inside. Principle shortage Shortages in principle explains when people feel to lose something when his decision will have a very big impact. Most simple example is this: When we talk with someone, I have another call comes in, we are more many will go to select to answer this incoming call, even if we know the incoming call is a call in progress may not come now important, content is also very may not be as wonderful now, but we will pick up, because We know not to pick up that phone might lose what we have lost a sense of influence in decision-making. And this kind of psychological fear of losing even more irritating than to get power, you tell someone you do not do anything more than you will lose what would be the effect of doing so much better, so the application of principles for short lets users faster decision aid is significant. The principles used in marketing shortage inside, the most important is to create a user will lose if you do not buy anything atmosphere, with a loss instead of get, the effect will be much better. Concession principle Regress principle is very widely used to negotiate them