Combat- use free shipping to boost sales（战斗,使用免费送货促销）.doc

Combat: use free shipping to boost sales Research papers Download news: 61% of consumers because they do not shipping without orders, 52% on the shopping cart but did not buy because of shipping and other reasons, the case of the average consumer shipping cost per unit will be more than 30% If shipping only help users save 6.99 yuan, then this ratio provides still be attractive discount of $ 10. Free shipping, natural is to enhance the postage this cost, therefore, treasurer lost International in EAST natural to close at Sangyu profits, while the source of profits colorful, looks at what point do you want? Was effectively improve the customer wants Price for customers to spend more money? want to sell big promotion rapidly earn more? 61% of consumers because they do not shipping without orders, 52% on the shopping cart but did not buy because of shipping and other reasons, shipping cases, consumer the average cost per unit will be more than 30%, if the free shipping only help users save 6.99 yuan, then this ratio provides still be attractive discount of $ 10, so the discount is not necessarily the strongest means of customer perception to understand the customer, spend about money, boost sales. Types of shipping An ordinary shipping The free shipping is the most common shipping methods, as long as customers buy goods, you can enjoy free shipping policy. Note: 1) Use of high prices of private courier. 2) pay attention to choose courier company’s quality, not just for cheap, resulting in poor delivery timeliness and scope of delivery shortage, causing excessive negative feedback and ratings lowered. 2, FULL shipping The free shipping is the customers to buy goods reach the specified quantity or a specified amount, you can enjoy free shipping. Note: 1) study the customer’s customer price range, to determine how much to send full, full of a few to send. 2) associated with the internal shop sales. 3) Free shipping standards limit