Combat- Under the super-APP, APPs breakthrough small but beautiful road（战斗u2014u2014super-APP下,应用的突破小而美丽的道路）.doc

Combat: Under the super-APP, APP’s breakthrough small but beautiful road (Research papers Download news) now, and I believe that all practitioners of the mobile Internet will have a feel for the economy as a representative App mobile Internet has entered a stage of high-intensity competition. Wherever “long tail” in the “tail” , or the “28”, “two”, wants to become prime belongs in their field leader. Obviously, APP entrepreneurship wild stage is over, the coming change will be applied between the strangling and eliminated. Today, we can see that, APP on the market has been divided into a pyramid structure: 1) Super APP: top of the pyramid, has a huge amount of users, frequency of use is very high, such as micro-channel, Weibo, UC browser, 2) Medium APP: located in the middle of the pyramid, mainly demand-driven tools, the user base is also great, but the high frequency of use without the former, such as Paypal wallet, high moral map, phone Taobao. 3) small but beautiful APP: Located at the bottom of the pyramid, but more than 80% of these applications store APP though also with the tools and interest-oriented, but because the user groups compare segments, so rarely it can become a portal-type APP. APP with tools such as female-oriented tool APP America grapefruit to interest-oriented games such as APP Excalibur. This is the current status of APP market competition, the strong stronger and the weak weaker. Another perspective is that now the gold fields of the window period has elapsed App, new entrants is unlikely it. However, the question is, that 80% of the APP as those applications store, how to break the strangle as well? First, in order to cut the tool or interest, the rapid accumulation of user When the user’s phone screen has filled APP, APP you want and then squeeze into one of only two reasons - you of APP meet some of his strong interest in or just need some kind of service provided “pet dating.” is at the core of a pet with p