Combat- small sellers how to enhance the user#39;s re-purchase rate-（战斗u2014u2014小的卖家如何提高用户# 39;s不得不再买率-）.doc

Combat: small sellers how to enhance the user#39;s re-purchase rate? Research papers Download news: one, a lot of people always say Taobao difficult, harder and harder to seriously think about why? Because Taobao smooth flow of the original card is dead, with the toll station, as a section of the limit line charges, so many sellers, Taobao daily average of 4 million head of UV assigned to every person, soup will not rest a little, so Traffic expensive every day, 2, then the desire for why we so hysterical Taobao flow of? Because we did not accumulate old customers, no loyal users, accurate accumulation of fans, without their support, we can only once again, thankless converted to new users, 3, then what kind of user is loyal user? Precise user of fans? Said the other very white torn, very realistic, that is to repeat in your home buying consumer products, three times base, five times took to form the kind of consumer law. Vernacular these three questions, just want to let everyone know this is important to enhance the user to repeat purchase, it is our business continues to boom electricity supplier’s core, know the importance of knowing the core, and that we specifically how to do it? A, ponds catch dive, Two words that many people have heard more than once, it is estimated that less comprehend the real meaning of the so-called ‘pond’ is your user database, the so-called ‘latent catch’ is you gather together all potential users, collect your Pond go. Why should we do? Do any good? Because you can let us cultivate trust, increase communication, facilitate meetings and other communication will be mentioned below, the most important thing is that you can often your ‘pond’, the dissemination of your ad, precise user all in your three-acre points on the ground, to be precise there are precise, to the effect and the effect of this circle of friends than anything recklessly rigid micro-channel ad much stronger, because an active get your a