Combat- how to create a micro-channel marketing Haowen（战斗,如何创建一个微通道营销遗山）.doc

Combat: how to create a micro-channel marketing Haowen Free Download Center News paper: development of mobile Internet, the rise of the Internet +, many companies hope the public micro-channel number, in order to establish a corporate image, enhance brand awareness, to further facilitate profitable business. However, many micro-channel public number later developed, since the product content homogenization phenomenon is very serious, you can not come to the fore in the many colleagues in the public number. Then the micro-channel marketing companies how to create a good article? Xiao Bian from the title and content of these two aspects to analyze: First, create an attractive article titles For users on the phone opening an article titled crucial first is to overcome the problem Open the article Suman, the second is the flow problem, the last is whether the article can bring value, even if only a laugh, or at least entertaining. So how do you build a good title it? 1. The title has a story: Everyone loves to listen to stories, and stories associated brand products and easy to narrow the distance between people. For example, if you are doing cosmetics, title can be written as: white Formica Cinderella overnight become the ultimate secret. 2. The title has emotional: People have emotions, heading in a certain area involving user sentiment often very easy to infect humans. For example: XX, you make me burst into tears ... (XX can be a product, which can be character) 3. The title of having the gossip: Everyone hearts are home to a curious cat, they had kept their own secret, but then someone else’s secret is very curious, is particularly prominent celebrities because celebrity gossip topic of conversation among the more. For example some time ago is the fire ‘ice morning Love’ and ‘we.’ The strong headline reverse: to subvert the truth we all thought, people with a strong doubt read on. For example: never thought, XX carcinogenic actually e