Combat- how to create derivative business competitiveness（战斗u2014u2014如何创建衍生品业务的竞争力）.doc

Combat: how to create derivative business competitiveness Free paper Download Center News: With Taobao, Jingdong and other large electronic business platform matures, the rise of the mobile Internet era, micro-channel two years ago this killer app brings a new economic approach: derivative. What is a derivative? That seller using mobile terminal to the side of the primary, secondary or even third-level friends, with a ready to share life, and then into the substance of users rely on ‘acquaintance economy’ to market to make money. Derivative in the development of the Internet electricity supplier industry has also been hit, the center’s age aggregation traffic gradually being fragmented, socializing, replaced by the user to the center of the thinking of the times. Derivative is no longer just in my circle of friends Hair photo, made way for a new era of business. Ordinary business entrepreneurs how derivative? The current business magazine selected two quite typical business case, and invited a number of experts together to analyze the pros and cons of this new business model. Send photos from my circle of friends started a small business Liu Qian is the first batch of 80 business groups into the micro-entrepreneurs, she has represented the two types of skin care products, health food. And most of the young people, Liu Qian hobby is brush micro-channel and friends every day. In early 2013, Liu Qian accidentally brush the circle of friends to a mask is recommended, since as she opened into the derivative industry’s ‘new doors.’ ‘That was the first time I saw someone selling mask circle of friends, out of curiosity I readily bought a few trials, I did not expect good results, the entire shopping process is very convenient. At that time few people from the micro-letter made a few photos on to make business at the same time feel very fresh, I also found through the micro-channel interactive marketing than traditional marketing means more and more fo