Combat- how to use SocialCRM achieve universal micro-channel marketing-（战斗-如何使用SocialCRM实现普遍微通道营销）.doc

Combat: how to use SocialCRM achieve universal micro-channel marketing? Research papers Download News: From a marketing perspective, the need for media properties, and recommendations from word of mouth, the need to have a friend relationship Therefore, based on micro-channel circle of friends, media properties, micro-channel group propagation properties, as well as micro-channel and more prominent. The weak relationship between social characteristics, it is possible to conduct a referendum marketing, but be sure to grasp the degree, including reputation and licensing. As a companion piece on a micro-channel matrix, like universal micro-channel based marketing is not mad brush circle of friends, random bombing micro-channel group, but the use of ‘micro-channel matrix + SocialCRM’ to establish a rational, orderly, universal compliance marketing, established to improve sales performance and enhance the brand reputation of benign system. On social media, everyone is a channel for everyone to participate in the brand’s national marketing system, must take himself as an individual brand management, that is not a simple brush circle of friends, micro-letter group, and is based on the ‘micro-channel interaction - community relations-O2O’ mode to run, that first hit the notes you want friends segmentation and labeling, grouping (specific methods seen the previous article), and then further regular, personalized, one pair and micro-channel friend interaction, greetings and sending blessings to further the circle of friends, micro-channel group to fight a cause relationship between the communities themselves and micro letter between friends around some common interests and topics to discuss sharing, entertainment, games and recommended Review, etc., etc. relationship strength, activity and a relatively high degree of recognition, when then-style universal O2O marketing, that number forwarded or recommended brand content inside public marketing. This means that all