Combat- 4 entry point do vertical type of product operations（战斗- 4入口点做垂直类型的产品业务）.doc

Combat: 4 entry point do vertical type of product operations Free paper Download Center News: Today we talk about vertical products operations. Are specialized vertical products compared to other mass products, have a more precise user base, but it also means deep roots in this elite field of good will, competition is also not small. So how vertical products operate it? The following is a summary of the four points I have experience. First, the product accurate positioning, just the right entry point to be accurate First, to be clear, no matter what the product, will begin operations at the entry point to discuss before. What is the starting point? Why is your product can at what kind of user scenarios to solve any problems. The key reason why the starting point, because several factors and is closely related to: User Properties: Who is the target user of the product? User needs: users will use your product in what scene? Users touch up: Where can I find these users? Users get: how to make potential users to use your product? Active users: how to improve user retention and frequency of use? User fees: how to allow users to pay for the product? User vertical categories of products, the general is a typical type of user community. What type of user community? Often with ethnic identity, the Internet industry’s most typical programmer community as an example, these users, there is convergence of social attributes, behavior attributes and attribute values. For their own identity, they have a more intense sense of identity. The current population is perpendicular to the programmer a lot of products. But also a function of the vertical segments of products currently on the market a direction perpendicular to the programmer to do the best products in four categories: One tool service products, such as Github, its starting point is the managed code; Second, vertical recruiting class products Third Answers community product