Chu Shijian sell orange tipping point（楚Shijian卖橙临界点）.doc

Chu Shijian sell orange tipping point Who created the popular? Popular secret? How to create popular? These three questions on the popular who, why and how, is about the popular 3W problem. If you can find the answers to these three questions, businesses can easily Let their goods rage, writers, the media can make their work widely disseminated, advertising, public relations companies can make their service reputation soared ...... no matter who you are, I hope there is a pattern to find the tipping point to create popular . #8226; U.S. marketing scientist Malcolm Gladwell in his book lt;lt; gt;gt; Tipping Point provides a simple theoretical framework: the detonation of a fad not only one way, the outbreak of popular unrest requires three conditions People spread of infectious agents act itself and the infectious agents infectious agents play a role in the environment needed. summed up, that is the law of the individual characters (the law of the few), adhesion factors (the Stickiness Factor) and the Power of Context (Power of Context). many successful marketing case are three rules by tipping point has been explained, such as Chu Chu Shijian marketing orange, the tipping point is completely in line with the path set three rules, personal influence, information adhesion, Environmental Power In addition to all of a sudden are a perfect match detonated Chu orange, also detonated electricity supplier in the field of virgin land - agricultural Gladwell points in spirited says gt;gt; lt;lt; detonated at:. ‘Although we live in the world looks very strong, in fact, just find that point, a touch, it will tilt. ‘ Law of the Few Malcolm believes that when any fashion or a pandemic virus arrives, can always find a few very key figure to their unique characteristics and social relations, coupled with their enthusiasm and charisma, can be most efficiently most quickly spread information within a certain range open to the first step companies can detonate the trend is to i