China in the next 10 years of new media trends and marketing value（中国在未来10年的新媒体趋势和市场价值）.doc

China in the next 10 years of new media trends and marketing value The next 10 years (2015- 2025) Chinese consumer structure is undergoing tremendous changes, China’s mainstream consumer groups will be 80, 90 or even 00, this group in China there are about 500 million people. Today, if companies seize this consumer group, it can be said that the next 10 years to seize the most important consumer force. The latest studies suggest that (Dingjia Yong, 2015), and 90 compared to 70 today after the occurrence of significant changes after 80, one of the reasons is the use of media habits changed dramatically. 80 as an important force in Chinese society today, in addition to the characteristics of the workplace, the most important thing is life trajectory or way of life has undergone major changes, they could not after 70 there is plenty of time to sit in front of the TV, but with more time and more media exposure. As for the 90s generation to accept the pattern already comprehensive information changes, the Internet and mobile phones or mobile Internet intelligent machine has been unable to leave and not from the hand, a variety of social media has become a 80, even after 00 Contacts 90 most important ways of the world . In a recent survey on audiovisual media reports on the situation after 80, 90 after the (Dingjia Yong, 2014), more than 40 percent of the 80, 90, after showing the audience hardly watch TV, about 25 percent of the 80, 90 After more than three days before the audience watching a television, only a small amount of the 80 watch television every day and pick their favorite programs. Although also we need to further validate the data, but one thing is indisputable fact that TV for locking and covering these 80 groups after 90, its influence is waning, followed by a variety of new media or on Internet and mobile Internet social media, it is for the 80 groups in particular are having a profound impact 90. Here mainly refers to new media including Inter