China Electronic Commerce Association- SOHU 163 suspected links to illegal advertising（中国电子商务协会-搜狐163疑似违法广告的链接）.doc

China Electronic Commerce Association: SOHU 163 suspected links to illegal advertising Research papers Download News: China Electronic Commerce Association, 13, announced the number of illegal medical advertising network, including Sohu, Netease, two well-known sites of the six alleged serious violations of online advertising. Recently, after the relevant state departments unremitting rectification, medicines, food and other illegal advertisements in newspapers, television has gradually disappeared, but some sites still link to blatantly illegal medical advertisements. For those who called for: to strengthen the regulation of online advertising, do not let the network become a hiding place for illegal advertising. Sohu in health channel, just click on the “high cholesterol, high blood pressure breakthrough,” “bronchitis, asthma full breakthrough,” “China was a major breakthrough in cancer treatment,” “Chinese characteristics, therapy cure liver disease” and other text link, you can enter the name of medical institutions to sell the name “Shendan magic” website, the website, while in NetEase’s home, actually appeared in military institutions suspected of posing as a fictional review of batch fabricated advertising, selling fake drugs and other serious violations of the text ad links. Beijing Advertising Monitoring Center recently announced the second quarter of this year, advertising monitoring report also showed that individual well-known problem of illegal advertising website link more prominent in a total of 34 suspected illegal Internet advertising, Sohu to 24 top ranked sites to be monitored. According to the China Electronic Commerce Association Ad Management Office legal adviser Zhao Jinjie introduction, Sohu, Netease and other network text links illegal medical advertisements, the biggest problem is the false and fraudulent, often an advertising the fact that there are many suspected illegal, or borrow the name of a fictional military medical