China Digital Media Advertising Outlook published（中国数字媒体广告前景发表）.doc

China Digital Media Advertising Outlook published (Research papers Download News) Following last year’s Easy Media release 2012 Digital Media Outlook, the report is highly recognized by the industry, practitioners and competing download recommended lively discussion this year, easily the media continue to share with the industry in the past year, the accumulation of advertisers to provide the latest information, interpretation of the 2012 digital media advertising, Outlook 2013. before lt;lt; 2013 China Digital Media Advertising Outlook gt;gt; has been officially launched. With the increase of Internet users, Internet users living on deep penetration, advertisers are increasingly aware of the value of Internet advertising. Accompanied by advertisers on the Internet become more understanding of advertising, advertisers want to target ads more accurately to the target audience crowd, and have corresponding indicators to measure advertising effectiveness, but due to fragmentation of Internet users time to browse the contents of diversification, extensive advertising to reach difficult to obtain accurate and therefore has excellent technical characteristics identify users and conduct targeted audience The third-party advertising platform to become a good choice for advertisers, through consumer insights, using a variety of techniques to avoid directional brand exposure waste. The outlook in this report, you can see the “media buying” to “buy the audience,” the concept of change, we can see the development of big data boom, an important consumer insight and data applications bright future, but also to see spending habits of Internet users across the screen, the formation of cross-screen the tremendous marketing potential. Easy Media lt;lt; 2012 China Digital Media Outlook gt;gt; It is based on the Chinese market, the high sensitivity and serious consideration to the needs of advertisers and Tempered The. Data Platform accumulation and consumer insight Easy